Social media is authenticity with a liberating microphone ready to amplify if we use its power for good.
I would encourage leaders to look at the implications of social media more broadly than just marketing and fads. It really is a liberating tool to express the feelings and thoughts we have about people, companies and corporate culture, communities and leaders in broad and sweeping ways. Soon we will freely see people talking about their company culture, the treatment of its people and how closely the company brand aligns with their corporate reality. We can use this contagion as a tool to promote not only what we are but what we aspire to be. I would encourage leaders to be real on who they are, be bold and state what they aspire to be, work every day to create a magnetic culture, own up when mistakes happen and be visionary and create a world of possibilities. Now that is authenticity and authenticity is the source code and content for what appears in social media.
So to the world out there on this microphone I would say…I am a leader in the making…every day growing, learning from lessons and wishing I would hurry up and live up to the image I have of great leadership.